FLUME FT KAI - NEVER BE LIKE YOU - GOODWIN ANALYSIS.

For the GENRE CHARACTERISTICS, we can see that the music video adopts a technique, whereby the cuts tend to vary in pace, in terms of slow and fast and adjusting to the full beat of the song. The audience will definitely find this gripping and fascinating, as they would be able to interact with the whole idea of joining in on the journey with the artist/s. The narrative looks at a couple in a relationship together (past), expressing their love, feelings and emotions for one another. (Future / Present - in comparison to her being single)

For the MUSIC & VISUALS, we can see that the shots are cut directly to the beat, in order to make everything flow together, and also how the main beat / drop of the music corresponds to the pace of the editing as well. A lot of dramatic changes and effects can be seen on screen, which also creates a sense of constant matching between the music and the shots itself. The audience would be satisfied and engaged with the music video, whenever the distortion effect takes place, which enables them to move their head to the way the footage is being manipulated. At 14 seconds, we can see the female artist mention the word "pain"... The footage shows a close up of her, wiping the corner of her right eye, whilst showing melancholic, depressed and sad facial expressions. 

For the LYRICS & VISUALS, we can see that at 1 minute 49 seconds, the female singer says "Look me in my face"... The footage shows the male and female couple holding one another standing up, smiling and also looking at each other. Also, it is evident that the expression fro the lyrics and visuals to match, in this music video, is not shown by the normal way. At 17 and 18 seconds, the female says "Know I F#@ked up, I'm missing you"... The footage shows her in bed, looking at the ceiling and dreaming about him / with past memories appearing on the screen of her remembering of how she misses him. The audience are able to spot the narrative straight away, when they come to realisation that there is a past and future / present flashbacks being shown of her and her male lover from before, in comparison to now. They will remain hooked onto the narrative.

For  INTERTEXTUALITY, we can see shots of the female singer in her bed dreaming and looking at the ceiling, saying how she misses her other half. This is a similar situation in The Saturdays song, "Missing You", where we can see half a females face in a laying down position, in the first 2 seconds saying "I miss missing you". The only difference is that here, one is daydreaming into the ceiling, and the other song shows the female making eye contact wth the audience, but ultimately, the situation is mostly quite similar.

For VOYEURISM, we can see the male and female couples kissing, the female jumping on top of the male in bed, the female taking her boyfriends / husbands shirt off and also taking off her own dress and staying in a bra. These shots are sexually pleasing for the male and female gaze. This music video did not have a full focus on voyeuristic features, but did manage to incorporate some footage of lust and sexual pleasure in the music video. Towards the middle and end of the music video, we could see high intensity kissing and lots of body touching, just to stimulate both gaze's simultaneously. This music video is a PERFORMANCE / NARRATIVE BASED music video.