AUDIENCE RESEARCH FEEDBACK. (FOCUS GROUP)

The Pie Chart above, shows what type of music videos people like to watch.

This questionnaire provided us with the information that performance based music videos are the most popular with a total of 55% of people taking an interest in this. Narrative based music videos comes in at second place with 25% of people who take an interest in these types of music videos.

Finally, Concept based music videos. These types of music videos were the least popular type of music video to watch... (from our findings)

Our audience members informed us that if we were to try and incorporate all 3 styles of the different music videos into ours, then our music video would be really heavy in content, and that it would be risky trying to make everything flow together. We were advised to choose 2 different styles rather than 3.

Our music video is a Pop and Rap based genre, and the song we chose, is...Tinie Tempah - Girls Like - ft Zara Larsson. The plan is to have a vague disjointed narrative to our music video, but mainly have the sole focus on performance coming from the main artist. Kamaljit Ubhi will be the main lip synced, performer and artist, whilst Avi is the back up lip syncer for the girls part of the song.

We will have various slow motion, fast forward, multi colourisation layer effect, reverse of the same shot effect and also very good performance, complimented by the change in location.

The Pie Chart above, shows how our audience consume their music videos.

Daily Motion and the Other option both came under 0 votes. Only 2% of our audience view their music videos on the MTV Television channel, with 4% viewing theirs through the official VEVO website. However, unsurprisingly, a huge 94% of our audience watch their music videos by searching them up on YouTube. 

YouTube is the most popular place to watch videos on the internet since it had opened in 2005...especially for music videos.

We were absolutely delighted when we found out that this was the most viewed site to consume music videos, as we are able to easily upload our music video onto YouTube for everyone to see with no hassle.

This is extremely advantageous for us as we are susceptible to more views from all around the world.

The Pie Chart above shows which digital devices our audience use, in order to access music videos.

laptop/desktop is leading with 50%, whilst tablet consumption is at 20% and smartphone is at 22%.(TV at 7% and console at 1%)

We were not surprised with the results as we had expected the laptops, smartphones and tablets to be the top 3 consumers. Being in the 21st century, we are at a stage where technology is booming. The technological advancements means that people are viewing music videos on a vast amount of digital platforms.

Ultimately, the majority of consumers will go on YouTube no matter what digital device they are using. This is great as YouTube is not only a website, but an App as well. The App is available on OS, IOS, OIS software. 

Overall, the consumption habits, preferability and interests in music videos are quite vast and it is very good to hear how we could benefit from all this data, and especially take on board the advice given to us for our music video.

(OUR TARGET AUDIENCE AGE CATEGORY... 15 TO 25 BOTH MALES AND FEMALES... MIXED)