Taylor Swift is one of the leading contemporary recording artists in the world. Taylor is a true inspiration to many people, and has also received a widespread media coverage for her narrative songs and also for her personal life.
As we click on her website, we are instantly directed to the home page. The home page is very important, and ensures to sell the artist straight away. When clicking on or refreshing the website, we see a black, white and grey tonal picture of Taylor Swift. However, there is constant animation in the background of text appearing, disappearing then re-appearing again. The animated text appearing in the background is Taylor Swift' name in a newspaper style font and style. Her name is written several times in paragraphs, 1, 2 or 3 sentences. The style of the text, the monotone colours and the newspaper layout is all related to her new studio album called "REPUTATION".
Already, the audience are extremely hooked onto the home page, as the animations excite them, and are also already being in the know of who Taylor Swift is as an artist. There is not much going on the home page welcoming screen apart from the animations and an icons list button on the top left corner of the website. The interesting aspect of the welcoming page is that the entire page is "CLICKABLE". The viewers can click anywhere on the screen, and by doing this, they will be directed to a separate window which takes them straight to Taylor Swift' new album page on Apple inc's website, with another optional link to press to go and view the album on iTunes. The price is listed for the entire album containing a total of 15 songs. The audience would be tempted to buy her digital version of the album, as they would be able to have easy access to it once the album is in their iTunes account. (Only suitable for customers who have purchased the product) The audience would be making a clever investment, by purchasing the artists album, therefore enabling Taylor's fan base to increase rapidly, therefore resulting in an increase in sales.
As mentioned previously, the home page is extremely simple but effective to an extent, in terms of promoting herself and her new album. When scrolling down one swipe, we see the same home page image for her album "REPUTATION", but this time a still version. Her album name is present, alongside an available now tag, followed by a hyperlinked "PURCHASE HERE" link to click on if anyone is interested in purchasing the album. When clicking the right button once, we see another cover image for the same album, but this time the hyperlink states "TAYLOR SWIFT'S REPUTATION STADIUM TOUR ON SALE NOW". This link directs the customer to a ticketmaster page on a separate tab, so that they are able to book their tour, should they be interested to purchase a 1 ticket or more. Clicking the button again takes you to a coloured picture of taylor swift, but this time this hyperlink states "THE SWIFT LIFE AVAILABLE WORLD WIDE". This is an app that fans can download on the Apple store and soon on the GOOGLE playstore. The app allows fans to talk to one another, collect stickers and Taymoji packs, post pictures, listen to music, and also get to check out Tylor swift' exclusive posts. This enables the audience and Taylor to interact with one another and ultimately get to know more about each other. Fans will be able to express themselves freely. Another click of the button will take the viewer to a "SHOP MERCH HERE" page, which the customers and explore and possibly purchase some merchandise.
Another scroll down swipe takes you to her music video called 'END GAME", with Ed Sheeran, which viewers can watch for free. Scrolling down again shows the events section where viewers are able to see and purchase a standard ticket or a VIP ticket. The dates and locations are provided alongside a plus button for more options.
When scrolling down once more, we see the news section with Taylor's updated song playlist, a behind the scenes video and also Valentines Day march packages to purchase as well. (Read Full Article options are available as well)
At the very bottom of the page is states in bold black capital letters... "CONNECT WITH TAYLOR". Below this heading are all her social media sites which include her business contact email, Facebook, Instagram, Tumblr, Twitter and also her personal YouTube Channel. This allows her audience to connect further with Taylor and be an everyday part of her life. Also, the menu bar at the top left corner of the website shows the titles..."NEWS", "EVENTS", "MUSIC", and "STORE". Below these are all her social media sites which have also been shown at the bottom of the website.
The Purpose of the website is to promote Taylor Swift (THE ARTIST), her music, and also to expand her fanbase. More sales will mean that she will be more well known around the world than she already is, and also allowing her to succeed every time in the music industry.
The News section includes 51 topics to read about. These show Taylor's interviews, VOGUE Magazine covers, music videos, host shows she has been a guest in and many more exciting things. By reading news about Taylor, her fans would be able to learn more about her life overall. This is really good attribute in order for the fans and Taylor to have a strong bond / connection.
The Music section shows 6 different albums of Taylor's, 103 music videos / Lyrics songs, and also iTunes, Spotify, Google Play, Deezer, Amazon music, Apple music, Walmart, Taylor Swift Store, and Target as the places where these albums / songs could be downloaded or physically purchased from. This allows the audience to have a wide range of real and online stores to purchase her content from.
The Events section shows Taylor's tour dates which her fans can buy. This is an opportunity for her fans and for those interested to come and see her perform live in real-time.
The Store section shows Taylor's merchandise, photos and here official Ebay link. The merchandise consists of sweatshirts, hoodies, joggers, vests, key rings, socks, hats, phone covers, bags, phone stands and her Album CD's for both sex's males and females. The LookBook section in the store section shows how the merchandise clothing looks on the male or female. (shows how good the products actually look on models) The Old Taylor Link for Ebay in the store section shows her ratings and followers on Ebay. The audience would benefit from the overall Store section as they would be able to buy her clothes and accessories and have them delivered to their own homes o they can wear them and express their fan love for Taylor!
There is quite a lot of information about Taylor Swift in the news section, which allows her audience to keep up with what she has, is or will be doing. The style is very simple, but in my opinion, a lot more colours are needed as there are no stand out features other than the live moving animation on the home page. Too much white is shown. The design and layout is good, as the different parts of the websites are separated from one another. The navigation of the website is easy to work around, as everything is precise, but the menu bar is not very easy to identify as it almost camouflages into the newspaper themed background. Apart from that, the titles in the menu bar are easy and extremely neat to see and most definitely use freely without ant problems.
Overall, I do like this website, but I feel that there should be more brighter colours included generally, other than black, white and grey, as they portray a melancholic theme. I enjoyed observing the merchandise section, due to the variety, as well as the events section. I would however have liked to have seen more photos of Taylor herself on the website, rather than having to click through to her Instagram social media account to view her pictures. I would give this website a solid 7 out of 10 stars.
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