Zayn Malik is a former One Direction star but is now a solo performer. He has changed as an individual, as an artist, and also as a performer. His entire character has changed drastically. Despite all this, this has all been a very positive outcome for him, as he is able to express himself how he likes. He has an enormous amount of fans around the world who are predominantly females. He is a true inspiration to many young teens and adults, and is a role model when looking to come out of your shell and show your true character. He is an absolutely amazing singer.
As we click on his website, we are directed to the home page straight away. The home page promotes and showcases the artist from the get go. When clicking or refreshing the website, we see a black screen, which then slowly shows the letters "ZAYN" fade in on the screen. The letters are in capital letters, and contain an off white, smokey, ongoing live flair effect to it. The background gradually fades in after the lettering. The background is of big and extreme close ups of Zayn's tattooed body. There is no scrolling left, right, or down on the welcoming home page. The audience and his fans instantly know that Zayn' jolly character has died down to a more serious and almost rebellious character, ever since he had left One Direction. We can see his new style through his tattoos shown on screen, and also the use of the smoke and dark effect. At the bottom centre of the page, there is a subscription box where viewers can "SIGN UP TO GET EXCLUSIVE CONTENT". This tells the audience and fans that they will receive important information about their idol Zayn Malik, should they choose to sign up. At the bottom right hand side of the website, we can see Zayn Malik' social media sites. These consist of, his Facebook, Twitter, Tumblr, Instagram, Snapchat, Spotify, VEVO and also his personal YouTube channel. These are useful for the fans to take a note of, as they could listen to and watch his music on various platforms, as well as keep up to date on his social life and locations.
There is no menu bar, but at the top left hand side of the website, the options to view either his Music, Videos, Tour and Shop are there. Also, each time the computer mouse hovers over the 4 different words, the background picture of Zayn would change. This gives an insight to his fans on how his physical appearance really looks like, and how he finds himself aesthetically pleasing. Most if not all of his fans are definitely in utter awe of Zayn Malik himself.
The Purpose of the website is to promote Zayn Malik (THE ARTIST), his music, and also his fanbase, which would most definitely increase his popularity alongside making some profit. His presence in the music industry is key, and his website just aids to make him grow as an excellent singer.
In the Music section, we see 7 songs, 2 albums, and a total of 51 songs altogether. The album or individual cover is on the left side of the website, whilst on the right side, there is a few seconds taster of the songs, which can be played via the Spotify play button. In the song taster box, there is a share button which allows viewers to share the song on Facebook, Facebook Messenger, Twitter OR Link / Embed. Above the song taster boxes, there is a "BUY NOW" menu that folds down with options to purchase the song / album from the following: Spotify, iTunes, Apple Music, VEVO, Amazon Music, Google Play and also Soundcloud. This enables viewers to access his songs on many platforms and enjoy to listen to them anytime, anywhere! This is such a great moment for his fans, as they re able to listen to any of his songs without any complications. The music section does not open in separate tab, but to go back to the home page, you just have to click on "ZAYN" in the top right hand corner on any occasion.
The Video section shows 8 of his music videos as you are able to scroll down the page. This is good for the audience as they can see the work and effort he has put into his previous music videos, essentially bringing and telling more about his character and changed persona for the better.
The Tour section simply states "COMING SOON", as there are no dates currently on the screen.
The Shop section has 4 parts to it... Versus, Book, Merch and Music. The Versus part 1 is a link to the Versace website. This specific part of the website is of Zayn Malik's choice, and includes limited edition lunar wear for both men and women. The Book part 2 is shown in the website, and it is a book about Zayn Malik where he shares a photographic journey of of his life after leaving One Direction. His book is available to buy in 19 different countries, as stated in the drop down "BUY NOW" box menu. The Merch part 3 is a link opened on a separate tab. This is where Zayn Malik's Official merchandise is sold. There are Womens clothes and outwear as well as the Mens clothing and outwear. There is also accessories which both genders can wear / use. Hats, Hoodies, Shirts, Posters and Jumpers are sold, alongside many more. The Music part 4 is a link shown in a separate tab. Zayn' Exclusive, Deluxe and Standard CD music CD's are there to purchase / pre-order for the more prestigious top end product. His main social media sites are always shown on his websites, and also the legal information and newsletter sign up are at the bottom of the website. The use of the SHOP feature is the most entertaining part of the website, as there is a lot on offer for his fans. His fans are able to purchase clothing, accessories and his music on a CD! This is a huge advantage for his fans because they can express their love and support for Zayn Malik. All the products on Zayn' site really shows how much he cares and appreciates for his fans. The audience are most certainly in for a treat from Zayn Malik.
There is very little information about Zayn Malik on his website. His book blurb description only provides some vague, basic and common facts and information about him.
Overall, this is a good website, but there are not many major wow factors other than the welcoming page animations and the shop section. I found this website rather bland and boring. This is because there was no information about Zayn Malik himself, and there was also no place on the website where we could view any photos of him. I would have liked to see more text and photos, alongside some tour dates! I would give this website a solid 6.5 out of 10 stars.
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