EVALUATION QUESTION 2.

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

Above, is my final A2 level music video. The music video was the first product we had to produce. We had tried several times, and had taken many cuts of the music video, but then also getting feedback, in order to continue to show constant improvement in our work. The ancillary products were the digipak and the website. Our digipak could be either 4 or 6 panels, and also had to be completed by using Adobe Photoshop CC. Our website had to be made on WIX.com, as they have many templates to choose from, or, you also have the option to create your own website from scratch with no help from the site. The main idea of the ancillary products is to have a strong link / connection between them, which shows a consistent theme going along for the entire digipak and website. The target audience should be able to easily recognise the set theme and also the type of genre the music originates from. (POP & RAP)

In our music video, one of our main locations was the Graffiti tunnel in RedBridge. I had specifically used this location to base my Digipak upon it. Also, I had taken many pictures at the Graffiti tunnel in different lighting, in order to choose the best outcome for my different panels. The graffiti area is a great representation of the POP & RAP genre together into 1.

DIGIPAK.

FRONT OF DIGIPAK.

This is my final front cover for my digipak. I had used Adobe Photoshop CC to use the colourisation tool effect to enhance the brightness levels of all the colours, as well as the saturation levels and the adjustment levels for the cool and warm colours. I have made the background colours really bright and saturated, as well as the main artist's face and clothes that he is wearing. Having made KAMZ face slightly darker, this has allowed me to make him

stand out more. I have darkened his skin tone lightly, and have lightened his white shirt to a bright white effect. To an extent, I have been able to make the artist blend in and stand out to the background. The majority of our music video is shot in daylight, hence why I have portrayed brightness in my digipak panels, which reflect the main mood of the artist and the music video.

This specific image was taken at the Graffiti tunnel in Redbridge, and I feel that the artist makes a serious connection with the audience, as he is looking directly into the camera / audiences eyes. This creates a personal and meaningful sense of atmosphere. The ides of the artist holding one of his buttons, reflect that he's is prepared for the audience and also wants to look very smart for them. In our music video, our artist has expressed himself in many ways, ranging from serious and straightforward, to quirky and exciting. He has a mixed personality with a positive vibe overall, and this is clearly showed in our music video. Our artist is a performer, and he performs because of his passion and also to entertain his audience and fans. This is present in our music video.

The main title is in a large, bold, and gold supernova font style effect. This is clearly visible for the audience to read, and the style of the title also reflects the Graffiti tunnel location. The graffiti place is the artists most favourite location, and his interests are reflected in the style of the title. I had decided to show the artists name in a red and white glow effect. I have placed both of his respectable names, resting on each side of his shoulder. The style of the font reflects the artists signature. This creates a personal connection between the audience and the artist, because  the artist is allowing and wants the audience to see his signature, therefore becoming a part of his life. The artists sees his fans as family members more than just a typical audience. The name of the artist is small in comparison to the title,as I believe that the song name / album need to be recognised officially first, which is then followed by KAMZ name. The red vibrant colour used for his name, stands out from part of the white Graffiti background, and also his white collared shirt. The titles are very touching.

BACK PANEL OF DIGIPAK.

This is the final version of the back of my digipak. This picture was also taken at the graffiti tunnel. Again, by using Adobe Photoshop CC, I have been able to use the colourisation effect to enhance and completely change the colour of the background, from purple and green, to midnight blue and baby blue. I had also used the spot healing brush to get rid of the dirt and impurities which had previously been on the ground and on the artists shoes. I have made it look like the artist is looking at his own tracklist, subsequently also telling his audience where to look.
The long shot image has allowed the audience to see the background and the artists entire body. They can also see his stylish and smart outfit that he likes to wear. In our music video, the artist is constantly dressed smart. My tracklist is in a bold white font, separating itself from the background, but also complementing itself and fitting in with the cool blue effect. The legal information and Copyright logo (label) is in small print on the bottom left hand side, whilst the barcode and our company production studio logo is on the bottom right hand side. I have designed my digipak panels to portray a professional image, as well as allowing it to maintain a high quality premium design and finish.

CD + LEFT INTERIOR PANEL OF DIGIPAK.

This is the final version of my CD and left interior panel. I had taken the picture at the graffiti tunnel, and had used Adobe Photoshop CC, to slightly brighten the background, alongside colourisation and saturation levels. I had not brightened the image to it's maximum, as I felt that, due to the artists eyes being closed, I would be able to reflect his mood as quite warm, through the use of the very light yellow tint and lighting to the image. This reflects that the artist is in thinking mode. I have used the same font styles for the name of the artist and the name of the song / album. However, I have changed the positioning angles of the artists name and the song name. This is referring to the front of the digipak, but with the angles of the fonts altered. The legal small print information is at the top of the CD, and our label is at the bottom of the CD. The CD and left panel, share the same background image. The flow is consistent, in terms of the presentation of the artist and the favourite location of the artist (Graffiti tunnel reflects his colourful personality).

RIGHT INTERIOR PANEL OF DIGIPAK.

This is the final version of my right interior panel. The picture was taken at the graffiti tunnel, and I had used Adobe Photoshop CC to really brighten up the colours of the image, as well as the saturation level of the entire background, the artists clothes and also his skin tone. I have created a 4 panel digipak, hence why this panel is for the audience to just look at and adore. I have made it look as if the artist is looking at his own CD, which is on the left panel, ultimately telling the audience where to look as well. This is a similar image to the front of the digipak, and the artist has kept the same pose, but this time with his head turned. The complete digipak carries the artists image and favourite location, very well. My digipak turned out absolutely fantastic as a final product, in promotion of the artist, his song, and also for the audience to adore and purchase. This is truly an amazing representation of the music video and the artist, in just 4 highly configured panels.
OVERALL, the digipak shows a sum up of our music video, as the artist and use of main location is very well presented. The flow and theme is very consistent and fluid.

WEBSITE.

HOMEPAGE OF WEBSITE.

My homepage consists of the back cover of my digipak, featuring the artists name at the top, the name of the song on the right, and also some advice fro the audience on the left. At the top left hand corner, I have 5 clickable social media links of the artist, which open up in a different window. I also have clickable buttons at the top of the website, for all the other parts of the website. (About, Music,  Tour, Gallery, EPK, Contact, and Merch)

The About section of the website provides a very brief introduction about the artist (6 lines), and also 2 famous quotes which have been put in quotation marks, which were said for KAMZ, by 2 famous rappers of the world, who have been in the music industry for over 11 years.

The Music section shows the same welcoming image of the artist at the homepage, alongside the complete digipak for the audience to look at. I have included the 12 songs that are on the physical copy of the CD. Users are able to scroll down the list and listen to a 30 second preview of each song, and purchase if they wish. The price of the album is at the top left hand corner.

The Tour section shows the 7 dates of when the artist will be performing, as well as the main venue and the location being shown. Users can scroll through the list to see the available dates. RSVP and Ticket option buttons are available for the users to click on at the right hand side. The price per ticket is on the left hand side of the page. KAMZ Facebook and Twitter links are shown as clickable buttons at the right middle of the page.

The Gallery / Photo section shows 10 high standard and top quality pictures that users are able to adore and scroll through. They can be screens hotted or downloaded, and also viewed at a larger size when clicked on.

The EPK section provides a brief bio of the artist's own own industry, alongside all his songs and also his representing 4 person team. The audience can read all of this to attain key and interesting facts.

The Contact section provides the audience with the emails and phone numbers of KAMZ 4 person team, and also a subscription box for them to fill in if they would like to hear further updates about KAMZ work in the music industry and his contributions. By subscribing, users are able to get premium content emailed to them that is not shown on the web. This makes a connection between the artist and the audience, making them feel important and part of KAMZ journey.

This is the Merch section where the fans and audiences can make new and exciting purchases on KAMZ Official Licensed Products.

We have products ranging from amazing Tee's, long-sleeved shirts, Dark green blazers, Graffiti bag, Cow leather wallet and the Girls Like official full album by Kamz Ubhi.

All clickable links + link to Official music video n YouTube.
Audience are able to keep up to date with KAMZ digital social life and live updates.

I could improve my website by adding merchandise that is visually present and ready for the audience to simply click on and buy. This is a major downside to my website.

I have created a brand identity across my music video, digipak, and website, by constantly sticking to the similar images of the graffiti location, as well as using heavy colourisation and saturation effects for alley images, and also keeping a smooth and consistent style / theme with a professional look of promoting the artist and his song in a smart and elegant technique. The POP and RAP conventions are shown in all 3 of y products, by the use of text, styling and images.

HOW MY AUDIENCE WILL ACCESS THESE PRODUCTS?

My audience will be able to access my website via Google on the internet. My audience have access to the artist's YouTube channel, by clicking on the YouTube icon on the website. My digipak is also available for the audience to screenshot or download in the Music section, entirely free. Also, they are able to screenshot or download any of the 10 pictures of KAMZ in the Gallery section, at no cost.

OVERALL, my brand identity comes across as very vibrant and eye catching, as well as the HK STUDIOS logo being a unique and one of a kind logo which is ideal, appealing and easy to take notice of.