EVALUATION QUESTION 3.

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

First and foremost, our target audience ranges from 15 year old's to 25 year old's.
This is a representation of of the young teens and young adults from the male sex and the female sex.
We believe that our music video would target the males as the primary audience, and the females as the negative audience. This is simply because our music video is mainly coming from the male's perspective, as the main artist is telling a story. The females are not far off, but I believe that many men would find themselves in a situation where they may need to re-evaluate their relationship.
However, our audience is a mix of men and women, starting from a tender age of 15, all the way up to a more maturing stage of 25.

The POP & RAP genre incorporated into one music video is a clever idea, as the music nowadays are heavy on Pop and Rap, therefore attracting a larger audience to the table.

Our Questionnaire had included questions such as...

1. Male OR Female?
2. Age?
3. Type of music video they preferred?
4. Favourite genre?
5. Favourite music video? Why?
6. How they consume music videos?
7. Digital devices used to consume music videos?
8. Music video expectations?

1. Any improvements needed in our music video?
2. Favourite part of our music video? Why?
3. Least favourite part of our music video? Why?
4. Does our music video attract our target audience?
5. Rate our music video on a scale of 1(worst) to 10(best).

Our questionnaire allowed us to see the flaws in our production and music video.

This particular research enabled us to make changes to our plans, and also allowed us to think ahead, in terms of adding more shots of the main artist to make him the main attraction / star of the music video. Our aim is to sell the music video and the main artist.

For the main digital consumption of our music video, the main site which everyone uses the most was YouTube. This was really beneficial news for us, as we knew how our audience enjoy to access and find it easy to access content and our music video online via the internet.

When presenting our pitch to our media class and our 2 media teachers, we had explained thoroughly, our...

• Overall aim.
• Narrative.
• Locations we will be using.
• Performance footage.
• Mise-En-Scene.
• Costumes for main male artist and girl lip syncer.
• Use / Types of camera shots to be used throughout music video.
• Actors and Actress.

Here are the positive and negative comments we had received from our media class peers and also our 2 media teachers.

I have also included the points on how we had improved our music video, by understanding and using positive energy when reading the constructive criticism comments.

POSITIVE COMMENTS ABOUT OUR MUSIC VIDEO...

1. Good use of pace.
2. Good use of location.
3. Good costume changes.
4. Good camera work.
5. Good lip syncing on slow parts of the song.
6. Good performance.
7. Good variation of shots.
8. Good editing.
9. Good transition effect.
10. Good lighting suiting the mood of the song.
11. Good use of colourisation.
12. Good use of making the lyrics and visuals link.
13. Good use of camera angles.
14. Good editing whenever the beat drops in the music video.

CONSTRUCTIVE CRITICISM COMMENTS ABOUT OUR MUSIC VIDEO...

1. Inconsistent lip syncing for the main artist.
2. Inconsistent lip syncing for the female backup artist.
3. Some shots too long.
4. Wrong dress code for female lip syncer / (Should not have been wearing bomber jacket near the middle of the MV).
5. Clarity for some shots are questionable.
6. More close ups of the main artist (KAM) were needed, in order to promote him.

WHAT WE HAVE DONE (IMPROVED) TO OUR MUSIC VIDEO IN ORDER TO MAKE SURE THAT OUR FINAL OUTCOME REACHES TO IT'S MAXIMUM POTENTIAL / BEST OUTCOME...

1. Fixed the lip syncing for the main artist (making sure that it is in sync and in time)
2. Fixed the lip syncing for the female lip syncer (making sure that it is in sync and in time)
3. We have cut the long shots up by adding smaller shots in between (breaking the flow - adding more footage with less seconds) (good B-Roll footage)
4. We have re-filmed the parts where some of the camera footage was not clear, blurry (out of focus) or too dark.
5. We have added more shots of the graffiti location, so we are able to adhere by following and showing the pop aspect of our music video and also the rap aspect of our music video. 
6. We had also added more close ups of the main artist. (KAM)

When we had completed the filming and assembly of our entire music video, we did not receive heavy criticism at all. I had showed our complete music video to all my family and relatives, and they said "Well Done, that is superb", and had also said "Cool, I love it", as well as "Awesome work dude".

I had also showed our complete music video to my friends outside of school, and they said they "Absolutely love it", and had also said "Wow, that is really good!".

They all said the loved the performance aspect of the music video, as well as the vague narrative from the main artist's perspective, as well as from the girl's perspective. They also loved the use of camera movement ad also the use of various locations, in particular, the Graffiti tunnel in Redbridge.

WE POSTED OUR COMPLETE MUSIC VIDEO ON YOUTUBE,  AND... IT WENT REALLY WELL!

58 VIEWS, 3 LIKES AND 1 COMMENT SO FAR!

Out of all the comments I had received, I believe that when working in a group, it is essential to allocate jobs to every individual, therefore making the workload less for the individual, as well as less stress. The constructive criticism comments have taught me that when working in a group in the future, there should be a thorough evaluation of the work done, in order to highlight any flaws or drawbacks or areas to improve on. I have also learnt that as an individual in the future, I should always assess my work as I go along with it to complete it. I would be addressing the problems earlier, and essentially facing them earlier to a much higher standard.

In terms of the process of producing and editing a music video, the comments have taught me that I must take care and caution when working on the camera shots, ensuring that they are the right type of the shot for that specific part of the music video. I have also learnt that when producing a music video, I need a solid sense of my idea, and how I can portray that through filming the footage. The overall process of the production is very time consuming, and should definitely be planned beforehand to save / create time. When editing a music video, the comment shave taught me to pay attention to the brightness and darkness of my shots. The shots need to be adjusted in order to create at the correct atmosphere for the specific parts of the music video. Also, editing is very time consuming, and perhaps brainstorming the editing ideas could help start a debate about the suitable styles which flow with the music video. Also, when editing a music video, we have to take into consideration where certain effects are suitable, and mainly also look at the colour of the shot, alongside the saturation levels.

OVERALL, I felt that our music video was good and constructed in a very well and positive manner.

I believe that communication, time management and also the choice of costume (to an extent for the female lip syncer) should all be areas where improvement is vastly needed. Better communication would lead to a better understanding of what works need to be done, also better time management would allow us to understand by when exactly we need to get a certain job done, and how vital and important it is to do this. The costume change is a minor issue where we may need to choose appropriately for the situation.

To conclude, I really loved our music video, and felt that the comments really played a helping hand in us completing the music video to a good standard. 

Our full and completed music video was very eye-catching and amazing to watch for me.